The Brigantine Police Department is promoting designated driving in an effort to keep drunk drivers off the road.

HERO-logo-Pos-Rev-2cThe Brigantine Police Department is promoting designated driving in an effort to keep drunk drivers off the road.

Chief Reed has invited the community at large to support the John R. Elliott HERO Campaign for Designated Drivers aimed at encouraging safe and sober driving.

“Every single injury and death caused by drunk driving is totally preventable by not driving under the influence. “Don’t risk getting arrested for impaired driving or worse, for injuring or killing someone by getting behind the wheel of a car while intoxicated — a person’s driving ability can be impaired after only one drink and this impairment, combined with driving, can result in the unnecessary and tragic loss of life.”
“If your plans include consuming alcohol, designate a HERO to ensure your friends and family get home safe. “Please remember a ‘HERO’ is a non-drinking driver, not the person who drank the least. If there is not a ‘HERO’ in your group, plan for alternative transportation, such as a taxi.”

Bill Elliott and his wife Muriel started the HERO Campaign for Designated Drivers in memory of their son, U.S. Navy Ensign John R. Elliott, who was killed in a collision with a drunk driver in July 2000. While at the U.S. Naval Academy, Ensign Elliott was selected as a Human Education Resource Officer (HERO) to counsel and mentor other members of his company and was named “the outstanding HERO” of his graduating class. He was killed two months after graduating from the academy.

Multiple New Jersey agencies will promote the campaign and its message, “Be a HERO. Be a Designated Driver®,” through highway digital message boards, posters in participating bars and restaurants and thousands of car window decals distributed at the upcoming Drive Sober or Get Pulled Over initiative by the New Jersey Division of Highway Traffic Safety.

“This is the time of year when people will gather with friends, colleagues and family to enjoy time together and celebrate the upcoming holidays. Often, those social events include alcohol. We encourage bars and restaurants to provide a free beverage option for those who make what could be a life-saving decision to forgo alcohol.”

The HERO Campaign seeks to register a million designated drivers nationally through its website,, and to make the use of designated drivers as automatic as wearing a seatbelt.

For more information about the HERO Campaign, log on to

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